Henessy Launch 2011 – Maverick Marketing

In 2011, Dashing Print was asked by Maverick Marketing, a major engagement marketing company who have handled campaigns for many large Australian and global corporations, to organize the print aspects of their campaign launch for Moet - Henessy. 

Moet - Henessy (previously Jas Henessy  & Co.), is the world’s largest Cognac producer  selling more than 50 million bottles a year.

Jas Henessy was founded in 1765 and was in the same family for countless generations. They recently merged with Moet Chandon, the renowned Champagne producers to become one of the largest liquor firms in the world.

Maverick Marketing had to meet some very tight deadlines for the Australian Campaign Launch in Sydney and the printing portion of the campaign was entrusted to Dashing Print. This consisted of 10,000 personalised “scratchie”cards, 30,000 coasters, 10,000 brochures plus 40 large posters and 40 complex, specially die-cut, stand-up “trees” which were nearly two meters tall.

All the printed material was in full colour and the whole job was required to be delivered to the client within one week after approval of the artwork.

The Dashing Team, ably led by “The Captain”, worked overtime (including the weekend) and delivered the job on time and Maverick and their client had a very successful launch.